Winback — we miss you
Re-engagement nudge for customers who have not opened or purchased in 90+ days.
E-commercemarketing#winback#retention#marketing
Best-practice notes
Cap winback sends to once every 60 days per customer. Aggressive winback is the #1 driver of WhatsApp opt-outs.
Preview
Hi Priya, it has been 4 months and we miss you. Here is 15% off your next order with code COMEBACK15 — valid for 7 days.
Reply STOP to opt out.
Copy code
See what is new
Component structure
BODYHi {{1}}, it has been {{2}} months and we miss you. Here is 15% off your next order with code {{3}} — valid for 7 days.
FOOTERReply STOP to opt out.
BUTTONS- COPY_CODE Copy code
- URL See what is new → https://example.com/new
Variables
These placeholders get substituted at send time. You fill them with values from your contact attributes, order data, or any integration field.
{{1}}Customer first name
e.g. Priya
{{2}}Months since last order
e.g. 4
{{3}}Voucher code
e.g. COMEBACK15
Clone this template into your own WABA
- Sign up for a free Waxiomatic account.
- Connect your WhatsApp Business Account (Embedded Signup, ~15 minutes).
- Hit Clone on this template — we map the variables, run AI spam-check, and submit to Meta for you.
- Meta approves in 1–24h. Start sending.